Tuesday 2 February 2010

Competitive Analysis - Ku-Ki Shop

Online shopping communities such as etsy and ebay make it easy for many people to sell their cupcake and/or food charms from home. Many of these shops offer inexpensive good quality charms, however belonging to a community such as etsy does not give you much free reign on site design and it opens you up against a lot of competition.
The biggest competition comes from online websites such as the following:

http://www.ku-ki-shop.com/

Ku-Ki Shop sells handmade jewellery in a mixture of clay, metal and plastic. All the jewellery that they offer are girly and sweet, I think the design of the website reflects this well. They have used candy colours in baby pinks. blues and mint greens which makes the site feel sweet and candy-like. The site is static and doesn't give the user much interactive other than clicking the navigation and viewing the products. They also do not offer the user a choice of customizing their jewellery to create a bespoke piece.

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